Define who is asking
Start with the customer, not the tool. A first-time buyer, an experienced operator and a procurement team may ask very different questions about the same product. Write down the audience and the task they are trying to complete.
Add constraints only when they matter: region, budget, compatibility, team size or experience. A prompt should resemble a plausible question rather than an artificial list of keywords.
Cover the decision journey
Discovery questions ask what solutions exist. Comparison questions explore trade-offs. Decision questions clarify the details that matter before a commitment. Include each type in your initial library.
For a fictional furniture brand, examples might be: “What should I look for in a sustainable desk?”, “How do solid wood and engineered wood compare?”, and “What should I check before ordering a desk online?”
Avoid a biased sample
A library made only of branded questions will tell you little about category discovery. A library made only of competitor comparisons can overstate the importance of that stage. Document how many prompts sit in each group.
Do not treat curated prompts as measured search volume. Unless you have a documented source of real query-volume data, describe your library as a research sample.
Make observations reproducible
Give every prompt an identifier and a clear topic. Record its wording, locale, engine, date and collection approach. If wording changes, preserve the previous version so you can explain differences in the results.
Repeat observations when possible. A single response can vary, and a small sample can produce unstable percentages. Present the size of the sample alongside its result.
Review the library deliberately
Revisit your questions when products, audiences or market conditions change. Add useful questions without quietly rewriting the historical baseline. Keep a stable comparison set and a separate exploratory set.
The aim is a library your team can explain, maintain and learn from. More prompts are helpful only when they add meaningful coverage.
Original Glinty editorial guidance · Published 13 October 2026.